In 2021, how will it end? Whether it is the persistently high shipping prices or the continuous increase in the control of third-party sellers' violations, the cross-border journey for sellers in the last two months is still difficult.

But today, there is good news from the cross-border circle-Amazon Europe announced that it has provided additional capacity for sellers. What surprises will it bring to sellers this time?

01

Prepare for the peak season

Amazon launches additional capacity

I believe many sellers have already noticed: Today, Amazon UK announced a new announcement that Amazon's UK and EU sites now provide additional capacity.

Amazon said in the announcement that as European sellers' demand for Amazon continues to increase, it has improved storage efficiency and increased operation center capacity.

From the announcement, we can also see Amazon’s efforts to increase the capacity of the operation center:

In 2020, Amazon has invested heavily in expanding the area of its fulfillment and logistics network;

In 2021, Amazon opened more than 10 new centers in the United Kingdom and the European Union;

There are already 7 new operation centers that started operations on September 6, 2021, including BGY1, MXP6, MUC3, EMA3, NCL1, MAD7 and POZ2.

In addition, in order to give sellers more opportunities to send the required inventory to FBA, Amazon has also added additional FBA capacity and increased replenishment restrictions.

According to [Seller’s Home], in September, the replenishment restriction has increased significantly.

02

Amazon's favorable policy?

Seller: Not accepted

For sellers, the first step to win the peak season of Q4 is to ensure that FBA has sufficient inventory. Although Amazon has issued a favorable policy to help sellers prepare for the peak season, most sellers still do not pay.On the one hand, some sellers found that their replenishment restrictions remained unchanged, and did not raise the replenishment restrictions as Amazon said.

Seller A: Amazon, how do you explain that my replenishment limit remains unchanged?

On the other hand, more sellers complain about the increase in Amazon replenishment restrictions but the storage capacity remains the same. What is the significance of this for sellers?

Seller B: I found that my replenishment limit has been greatly increased, but the storage volume remains the same (low). This means that it is still not possible to send additional inventory, because the two restrictions seem to be inconsistent. Does anyone else have the same problem?

Seller C: I feel the same. If the storage volume does not increase, it is meaningless to increase the replenishment limit. The seller is even more speculating that Amazon just wants to get more money from the excess fees!

From the seller’s feedback, it can be found that Amazon’s favorable policy does not give sellers a “sweet in the snow” during the peak season, and sellers have also expressed their opinions to Amazon: I think Amazon should only give a limit and merge them to IP<500 Sellers, avoid these confusions.

Although Amazon’s announcement did not solve the problem of sellers replenishing goods during the peak season, [Seller’s Home] still reminds everyone to regularly check inventory status and continue to optimize FBA, including removing unsold inventory to make full use of peak demand peaks. Expect.

As for how to check the inventory limit? Sellers can log in to the seller, click "Inventory>Inventory Planning>Performance" to enter the [Inventory Performance] page. As shown in the screenshot below, sellers can view the current inventory performance indicator scores, and view the inventory storage limits of different types of goods in the [Warehouse Monitor].

[Seller’s Home] Reminder: Sellers must pay attention to their own storage fees, and don’t let the high storage fees "cut off" their Q4 peak season.

According to Amazon warehousing rules, January-September, standard-size products, $0.75 per cubic foot; large-size products, $0.48 per cubic foot; October-December, standard-size products, $2.40 per cubic foot; large-size products, per cubic foot Feet $1.20. Because October-December is the peak season of the Amazon platform, monthly storage costs will be higher.

In addition, during the peak season, you must ensure your account security to avoid the risk of products being removed from the shelves or your account being disabled!

For Amazon sellers, how difficult it is to run an Amazon store well. It is necessary to always pay attention to the operation compliance policy of the platform, but also to keep an eye on not being maliciously criticized by peers, but also to use "black and white methods" to attract traffic to the store.

Since Amazon closed tens of thousands of seller store accounts, sellers who have tasted the sweetness of the "black hat technique" have also become frightened and afraid to use black technology rashly. In the face of increasingly strict Amazon rules, where should sellers go? At the time of White Hat, is it the right time to transform the boutique model? How to transform?

Note: Text/yola, source of the article: Seller’s Home, this article is the author’s independent point of view and does not represent the position of Yibang Power.